自制ar:16个扩大博客影响力的有效方法

你是否期待着你的博客蒸蒸日上，你是否热衷于建立一个大型的读者社区，甚至成为一个全职的职业博客作家，这些都需要博客有更大的影响力和更大的声誉，这里就总结了一些有效的方法，通过这些方法可以逐步扩大你博客的影响力，使其逐渐成为一个专业的媒体或内容平台。

 虽然“内容建设”依然是博客成功的关键因素，但是还有一些技巧可以增加博客的影响力，比如用户产生内容、互动资源等等。建立一个博客网络也可以扩大博客的品牌和声誉，这需要和其它的博客建立一些相关项目进行改善。以下是16个扩大你的博客影响力的方法，请注意，内容始终应该是一个博客最关键的地方，其次才是一些额外的技巧。

 1、建立多个频道

 挑选几个你感兴趣的主题，通过子域名或者子目录的方式建立多个不同的博客（例如我的Google Earth观察），这样的主题分类会让你得到更多的访问者，这只是一个可选方案，因为你可能没有那么多时间和精力建立多个博客。

 2、用户产生内容

 让你的访问者创建内容是扩大你博客影响力的好方法，你还可以整理别人发布的内容，将那些你觉得有价值的内容重新发布，另外，你还可以建立一个以帐号为基础的系统，让用户可以自由的注册、发布或修改自己的内容。

 3、本地化你的博客

 一个比较好的方法是，针对当地的访问者，输出当地的语言的内容。这意味着需要同步翻译你的博客文章。目前有一些插件可以做到即时翻译的功能，这将使得你的品牌更加全面。

 4、建立一个博客网络

 有了一个或两个博客，那么就可以创建一个小型的博客网络（Blog Network），购买一个新的域名用来创建博客网络的总站，里面发布一些广告和相关媒体的信息。

 5、建立一个论坛

 为你的博客建立一个论坛的主要的目的是为了加强用户的交互性，这也是你的读者为什么需要反复访问你网站的一个原因。提供这样一个论坛，用户可以自由创建一些富有粘性的内容（除了你自己的内容之外），这样就鼓励了用户重新访问你的网站。

 6、建立一个邮件列表

 发送邮件列表是一个很好的让用户访问你博客的方法，创建一个周报或者月报来联系你的读者吧。

 7、建立博客镜像

 将你的博客建立多个镜像，也可以给你带来更多的流量，这很简单，通过一些方法可以实现自动镜像的功能。

 8、参加一个社群

 好的社群例如论坛或者社会化网络并不是获取流量的好方法，但是对于建立自己的品牌有一定的用处，挑选一些好的社群，在你不写博客的时候可以花些时间去建立联系，这对个人的长远发展有一定益处。

 9、优化社会化媒体

 为你的博客优化社会化媒体有两个方法，第一个方法是着重与你的读者进行沟通和互动，在你的博客之外（例如Twitter或Facebook）和他们交流。另一个方法是设计通过社会媒体社区营销你的博客，要做到这一点，先要选择一个和你博客相关的社区，然后在里面友好地传播你的内容来增加影响力。

 10、引进新的作者

 新的作者等于新的声音和更多的机会，为此你要做更多的后勤工作（营销或管理），通过聘用一些高质量的作家，你可以发现你的博客的核心内容在爆炸性的成长。

 11、销售产品或服务

 在博客上放广告是一个最简单的赚钱方法，不过，你可以将销售一个产品或者服务做为另外一个候选项，想一想，对于每天访问你网站的访客都可能是一个潜在的客户，他们不是以订阅数或者浏览量来计算的。因此，现在就在你的博客上创建一个产品（电子书或者共享软件）或者服务（咨询或者设计）吧。

 12、创造优质内容

 优质的内容指的是独家的并且不对外公布的内容，这些内容可以通过免费赠送或者收费订阅。在你的免费内容旁边建立一个仅仅是私密博客或者付费订阅，提供详细的教程、工具、会员专用电子书等，用户的支持最终会让优质的内容更有吸引力。

 13、创建一个行业聚会

 创建一个年度的比赛或者颁奖仪式，用来奖励那些有个性的网站或公司，这是个非常好的获得注意力的途径。

 14、与其他博客合伙

 和其它博客合伙工作室一个简单的方法来扩大你的网站的影响力，与其他博客建立类似社会化网络、共同写作项目、应用软件等，联合起来的品牌和产品会得到更多的重视。

 15、提供移动博客

 提供一个可以通过移动设备（PDA或者手机）可以访问的地址，以便那些使用手机的人可以方便的访问你的博客。

 16、做视频或播客

 视频博客是一种简单的获得额外流量的方法，因为你可以让你的内容以全新的方式被读者访问。社会化视频例如Youtube等都是流量很大的网站，可以给你带来新的读者和销售量。

 总之，为了你的博客要勇于冒险和尝试新方法，博客不仅仅只是你个人思考的一个简单的平台，建立一个受欢迎的博客，不仅仅需要大量的高质量内容，还需要发展一些核心支持者和广阔的分销渠道，将你的博客扩张到社会化媒体，可以加强用户的参与，获得相关内容，同时增加你的影响力和声誉。

It’s 2008 and you’re looking forward to growing your blog even more this year. You are eager to build a large readership and maybe even make a full-time income from blogging. You want greater influence and a stronger reputation. What you need is an expansion plan.

Yesterday, I spent some time planning growth strategies for my blogs and noticed that all of these tactics had something in common.

They all involved the idea of expanding the blog from a basic content publishing/opinion sharing platform to a full fledged media business.

This includes the development of different publication mediums, interactive on-site communities and social media integration in order to transform the blog from a simple diary-like content stream to something more multi-faceted. With this in mind, I did some research on popular blogs and found that some shared certain similarities.

While content remains the main draw for each of these blogs, they were doing much more than just providing articles for visitors to read. The value of each blog is increased through the inclusion of user-contributions, alternative content types as well as other factors like increased visitor interactivity/resources.

Some of these blogs also collaborated with each other to create related projects to improve their blog brand and reputation. The biggest buzz came not through the publication of excellent articles but rather the development of off-site initiatives which funneled attention and traffic to their blogs.

16 Ways to Expand Your Blog’s Reach in 2008

Image Credit: toyz mosaic

And so I decided to make a list of some of the strategies you can use to expand your blog in 2008. None of them have anything to do with content quality, but keep in mind that should always be your no.1 focus when it comes to growing your site.

Hopefully these ideas will be useful to you. I’ll be implementing some of them on Dosh Dosh soon so you’ll be able to see them in action. ^_^

Create Multiple Channels. Pick several topics you are interested in and set up mini-blogs on subdomains or subfolders on your site. This topical division will allow you to reach out to greater audiences and is especially necessary if you feel that you are outgrowing your blog’s initial focus.

I liked how Boing Boing set up a subdoman for video posts and gadgets. Wired’s blog network and Wendy’s Emoms at Home are good examples of how different niche topics are each given equal emphasis on the same domain. This is an option to consider if you don’t want to set up more blogs.

User Generated Content. Getting others to create content for your site is a good way to expand your blog’s reach. You can open up submissions of articles to the general public and publish the ones you feel most worthy. Alternatively, you can set up an account-based system whereby users will be able to register and publish content which will be moderated by editors.
I like how most of I Can Have Cheezburger’s content is created and rated by users. SEOMoz’s Youmoz is an example of an entire blog powered by user generated content.

Localize Your Blog. One surefire way to reach a larger audience is to target a local market and correspondingly reach out to the local audience in its original language. This means translating your blog and making it geo-specific. Gizmodo is a good example. Check out the little country flags under the logo. Localization allows you to cover topics which major industry blogs will inevitably fail to cover. This allows you to be comprehensive as a brand.

Build a Blog Network. If you already have one or two blogs, create a few more and form a mini blog network. Buy a new domain and set up a corporate HQ for media related and advertising enquiries.
An example of an independent ad network build around a few blogs is Collis Ta’eed’s Miiingle. Sell network ads and use each blog to drive traffic to the other. This is an effective way to improve the readership of all your blogs. Gawker Media is an example of an excellent blog network.

Set up a Forum/Social Network. Increased interactivity is one the main reasons why you should set up a forum for your blog. You want your readers to be one of the reasons why people visit and revisit your site.
By providing a corner for readers to discuss issues, you are automatically creating a magnet (apart from your content) which encourages visitors to return to your website. Mashable is a blog with a social network and TechCrunch has a forum that’s well populated as well.

Establish an Email Newsletter. Newsletters are terrific ways to reach an audience away from your blog and are important when you need to sendout specific narrowcast messages without using your main communication channel (your blog content). Create a weekly or bi-weekly newsletter and connect with your audience.
Newsletters are great for monetization and are an easy way to keep certain readers (those not familiar with RSS) close to your weblog. When combined with landing pages, they work better alongside PPC advertising when it comes to capturing leads.

Clone Your Blog. Have a successful blog and want to try other niches? Clone your blog’s general look/approach/strategy and set it up for another niche. This is an easy and fast way for you to develop multiple blogs which may bring in more income. Blogs can be interlinked in articles or blogrolls to share traffic.
If your blog has been relatively well received in one niche, the same approach may bring you success in another. For instance, Daniel cloned his successful Daily Blog Tips venture into Daily Writing Tips and Daily Bits, both of which are blogs in the same format while covering different niches/topics.

Participate in a Social Community. Niche social communities like forums or social networking/news websites are not only a good way to get targeted traffic but an efficient to brand yourself. Pick a couple of social communities and when you are not blogging, spend time on them to network and establish connections.
Build a reputation for yourself and your blog will grow alongside it. For example, I’ve invested a good amount of time on Sphinn and it has earned me friends, new readers and a great deal of new knowledge on topics related to Dosh Dosh.

Optimize For Social Media. Social Media optimization can work in two ways for your blog. The first way focuses on allowing your readers to communicate and interact with each other and yourself away from your blog through channels like Twitter or Facebook.
Open up accounts in social websites which your audience might frequent and connect them to your blog. The other method involves marketing your blog through social media communities. To do this, pick a community that is relevant to your site, befriend the influencers and disseminate your content.

Bring in New Writers. New writers = new voices and more opportunities for you to do more backend work (marketing/management). I recommend handpicking and hiring quality writers and paying them on a per-post or pageview basis. You want the best people for the job since their content will make or break your blog’s growth.

Sell a Product or Service. Putting ads on your blog is an easy way to make money but you’re leaving money off the table by not having a paid product or service you can promote as an add-on. Think about it. Every new visitor that streams in daily to your site is a potential customer or client.
They aren’t only subscribers or pageviews to be counted. Create a product (ebook, software) or office a service (consultation/design) on top of what your blog. Freelance Switch’s book on freelancing is a good example of how to sell a product alongside your blog.

Create Premium content. Premium content refers to exclusive content not made available to the public. They can be given for free or on a paid subscription basis. Create a members only private blog or subsection on your site and promote paid subscriptions alongside your free content.
Detailed tutorials, tools, free members-only products (ebooks), user generated content and efficient customer support on your end will make premium content attractive. SEOmoz’s premium content section is an good example of something that would work.

Create an Industry Event. Start an annual competition or award ceremony to showcase and celebrate personalities, websites and companies in your respective industry. This is an incredibly powerful way to get not only links but buzz surrounding your site.
Examples of a successful award initiative are Mashable’s Open Web Awards and Crunchies, a collaborative tech awards ceremony set up by Techcrunch and other blogs like GigaOM and Read/Write Web.

Partner with Other Blogs. Working together with other blogs is an incredibly easy way to expand your site’s reach. Work together with a few other bloggers for an initiative such as a social network, collaborative writing project, awards ceremony or application.
Co-brand this product and use to get attention. This builds your blog/personal brand and drives targeted traffic to your site.

Make Your Blog Mobile. Some readers like to access blogs through mobile devices like PDAs or cellphones so making your blog mobile may help you to reach more people. It’s not too far fetched to imagine someone reading your blog article on a PDA and then showing it or sending it to a couple of friends. Here’s an excellent guide on how to make your blog mobile-friendly.

Start Doing Video/Podcasts. Video blogging is an easy way to get some extra traffic, because you’ll allow your blog content to reach a whole new audience. Social video websites like Youtube, Dailymotion and Metacafe are high traffic venues which can bring you not only sales conversions but new readers.
Some marketers/bloggers who have been doing video for a while include Mark Wielgus, Shawn Collins and Darren Rowse. Viral marketing for videos is sometimes easier than written content and this is something you definitely should exploit.